Digital Marketing / Online / Online Marketing are one of the most used terms of the industry today. However, it is sadly just a couple of jargon for most of individuals who hear it and use it to convey their minds. What exactly is digital marketing and what part of it critical for today’s business person? We’re here to break it down with regard to you in the simplest words possible.
Online Marketing is simply marketing of your merchandise onto digital platforms so as maintain onto your loyal consumers as well as increase your reach to new potential target audience swiftly.
That is it. That is what Online marketing is definitely. There are some further questions demand attention to solve your confusion; such as:
Is digital marketing the same as social media promotion?
The answer is absolutely. Digital / Internet marketing is a wider concept along with social media marketing in the sense that, all social networking platforms are available digitally i.e. online. However, there are other platforms that get into digital marketing aside social media marketing.
What are the concepts and platforms of digital advertising campaigns and marketing?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online marketing promotions. This concept is called “Search Engine Marketing” or Search engine optimization.
Search Engine Marketing is marketing of one’s product on search such as Google and Bing by Yahoo. This platform is of utmost importance for companies that are into a B2B industry.
Another concept which comes under the wing of digital marketing is “Search Engine Optimization” or Seo. Search Engine Optimization is a means of developing your website’s content in wherein allows the search engine’s algorithm to crawl and test out your website efficiently. It may be a way to get higher rankings in the search results on search engine; helping us to have a better hand at SEM.
SEO is a primary necessity of any and every web master as it helps you stand out on the list of sea of websites we see today.
Social Media Marketing is a concept that comprises of campaigns designed distribute your product or service on interpersonal networking platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a useful gizmo when it comes to products that have a B2C segment.
There is a useful concept called Re-marketing in Internet marketing which enables us to reach out to the potential consumer base multiple cases. It can be seen as following on from the consumer on various platforms, websites and showing your personalized ad copy all of them so as aid keep reminding them about their visit to price of running.
This also enables us to run another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds etc.
However, for a huge digital / Web site experience, a campaign needs to be developed using all of the above mentioned platforms.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771